CREATIVE DIRECTION FOR NIAGARA WATER
After spotting me on TikTok, Niagara Water contracted me to head their brand campaign for “Team Refresh.”
The mission of the series — based on popular internet prank videos — was to spread the message of hydration throughout Los Angeles with an irreverant and comedic flair.
The results were immediate: after just three Team Refresh videos, Niagara’s average viewcount on Instagram Reels rose ~1,800%, with one video peaking at just over 222k plays.
I wore every hat for this series — producing, directing, editing, motion graphics — and was responsible for the official “Team Refresh” logo animation.